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How True Blood Sucks in Viewers (via Wired.com)

In Uncategorized on 25 March, 2011 at 1:00 pm

Interested in how True Blood keeps us coming back for more? Check out how the Marketing Team for True Blood keeps us Ultimate Truebies thirsty for more!True

You may recall a buzz back in 2008 when various bloggers began receiving mysterious dead language mailers and posting about them. These mailings served as the beginning of a marketing push for HBO’s True Blood, which premiered on the small screen later that summer. Representatives from some of the agencies involved in the campaign’s creation joined an HBO executive, a True Blood fan site co-owner to describe how it all happened during the SXSW panel, Fan to Fanatic: True Blood’s Marketing Hook on March 11, 2011.

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