The

One for the shifters: Fan and Feed

In General, Shape Shifters, vox populi on 30 March, 2010 at 8:51 pm

Since it’s the full moon, here’s a little something everyone can do to help out our four-footed friends, nearly four million of whom end up in shelters or with rescue organizations every year.

PEDIGREE(R) Brand launched its sixth annual Adoption Drive in mid-February to help shine a spotlight on the plight of homeless dogs in America. This year, PEDIGREE is teaming up with country music star Carrie Underwood to help generate food, funding and awareness for dogs in need nationwide.

“I can’t imagine life without my dog, Ace,” said Underwood. “I’ve had a passion for animals my entire life. They’re such sweet and gentle souls that love you just because you love them back. That’s why I’m really excited about the opportunity to partner with the PEDIGREE(R) Adoption Drive to help get other people involved in this important cause. Showing your support is easy, just become a fan, help a dog.”

Do your part by becoming a fan of the PEDIGREE(R) Brand Adoption Drive on Facebook. For each new fan, the PEDIGREE(R) Brand will donate a bowl of food to help feed shelter dogs across the U.S. Dog-lovers can also show their support by donating funds to help dogs find loving homes through the Facebook page. PEDIGREE(R) Brand will match a portion of such donations up to $500,000. All donations go to the non-profit PEDIGREE Foundation.

Since mid-February, PEDIGREE(R) Brand reports the Facebook campaign has generated donations of more than 750,000 bowls of food and $600,000 to animal shelters and breed rescues.

“At PEDIGREE(R) Brand, everything we do is for the love of dogs, and we are very proud that we’ve been able to donate millions of dollars over the past six years to support dogs in need,” said John Anton, marketing director of the PEDIGREE(R) Brand, Mars Petcare US, the makers of PEDIGREE(R) Food for Dogs. “Our effort this year is already off to a strong start and particularly exciting because it’s so easy for people to share our passion to get involved – simply become a fan and help a dog at www.facebook.com/pedigree.”

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